Supartha AAARP, Putu Dhanan Kumaradewi M N. PENGARUH VIRAL MARKETING DAN PERCEIVED ADVERTISING VALUE PADA PURCHASE INTENTION (Studi tentang perilaku Gen Z terhadap Produk Elektronik di TikTok Shop di Indonesia). JIRK [Internet]. 2025 Dec. 2 [cited 2026 Mar. 7];5(7):7405-12. Available from: https://mail.bajangjournal.com/index.php/JIRK/article/view/11688