Dinda Vania Zabrina Rachman, et al. “KONSTRUKSI BRANDING PRODUK MELALUI STRATEGI KOMUNIKASI PEMASARAN TERPADU PADA AKUN @melvantbali ”. Journal of Innovation Research and Knowledge, vol. 5, no. 8, Jan. 2026, pp. 9705-18, https://mail.bajangjournal.com/index.php/JIRK/article/view/12184.