[1]
A. A. A. R. P. Supartha and N. Putu Dhanan Kumaradewi M, “PENGARUH VIRAL MARKETING DAN PERCEIVED ADVERTISING VALUE PADA PURCHASE INTENTION (Studi tentang perilaku Gen Z terhadap Produk Elektronik di TikTok Shop di Indonesia)”, JIRK, vol. 5, no. 7, pp. 7405–7412, Dec. 2025.