Fatah, R. Hozin Abdul, and Siti Amirah Makarim. 2026. “THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PARASOCIAL INTERACTION ON THE PURCHASE INTEREST OF SKINCARE PRODUCTS BY GENERATION Z TIKTOK USERS IN TANJUNGKERTA VILLAGE”. Journal of Innovation Research and Knowledge 5 (9):10671-78. https://mail.bajangjournal.com/index.php/JIRK/article/view/12352.