CATTLEYA REJITO; MOCHAMMAD CHAIRUL IHSAN; WAHYU ARIF FIRMANSYAH. THE ROLE OF VIRTUAL YOUTUBER KOBO KANAERU AS AN INFLUENCER IN TOKOPEDIA’S WAR CAMPAIGN. Journal of Innovation Research and Knowledge, [S. l.], v. 4, n. 9, p. 6853–6860, 2025. Disponível em: https://mail.bajangjournal.com/index.php/JIRK/article/view/9700. Acesso em: 5 jul. 2025.