BIO ERTANTO; HARI SUSANTO; DEKY PRASETYO; GURUH FAJAR ALAMSYAH; MAULIDYA ZAHRA. PENGARUH WORD OF MOUTH (WOM) DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA WARUNG MAKAN AYAM GEPREK PUTRA BORNEO DI SAMPIT. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 7, p. 7555–7568, 2025. Disponível em: https://mail.bajangjournal.com/index.php/JIRK/article/view/11801. Acesso em: 7 mar. 2026.