SUPARTHA, Anak Agung Ayu Rika Putri; PUTU DHANAN KUMARADEWI M, Ni. PENGARUH VIRAL MARKETING DAN PERCEIVED ADVERTISING VALUE PADA PURCHASE INTENTION (Studi tentang perilaku Gen Z terhadap Produk Elektronik di TikTok Shop di Indonesia). Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 7, p. 7405–7412, 2025. Disponível em: https://mail.bajangjournal.com/index.php/JIRK/article/view/11688. Acesso em: 7 mar. 2026.