WINDI ANGGIA AYU; NASHARUDDIN MAS; ANA SOPANAH SUPRIYADI. STRATEGI INOVASI PRODUK DAN LAYANAN DALAM MEMPERTAHANKAN KEUNGGULAN KOMPETITIF PADA FASE PENGENALAN: STUDI KASUS SALON KECANTIKAN WINDI AESTHETIC. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 6, p. 6495–6514, 2025. DOI: 10.53625/jirk.v5i6.11628. Disponível em: https://mail.bajangjournal.com/index.php/JIRK/article/view/11628. Acesso em: 7 mar. 2026.