SIWI PUTRI ANDINI; MIRANTI ANDHITA SCANTYA; ANTONIUS JUNIARTO; YANDRI ARDOLOF TOAR. THE IMPACT OF CONSUMER REVIEWS ON INTEREST AND PURCHASING POWER FOR L’ORÉAL PARIS BEAUTY PRODUCTS. Journal of Innovation Research and Knowledge, [S. l.], v. 5, n. 1, p. 1113–1124, 2025. DOI: 10.53625/jirk.v5i1.10604. Disponível em: https://mail.bajangjournal.com/index.php/JIRK/article/view/10604. Acesso em: 7 mar. 2026.