Siwi Putri Andini, Miranti Andhita Scantya, Antonius Juniarto, & Yandri Ardolof Toar. (2025). THE IMPACT OF CONSUMER REVIEWS ON INTEREST AND PURCHASING POWER FOR L’ORÉAL PARIS BEAUTY PRODUCTS. Journal of Innovation Research and Knowledge, 5(1), 1113–1124. Retrieved from https://mail.bajangjournal.com/index.php/JIRK/article/view/10604