Audio Valentino Himawan Marhendra 2025. THE GENERATIVE AI DISRUPTION: A BIBLIOMETRIC ANALYSIS of ARTIFICIAL INTELLEGENCE TRANSFORMATIVE IMPACT ON HOSPITALITY RESEARCH AND PRACTICE. Journal of Innovation Research and Knowledge. 5, 5 (Oct. 2025), 5623–5636. DOI:https://doi.org/10.53625/jirk.v5i5.11274.