STRATEGI KONTEN KREATOR DALAM MENINGKATKAN CITRA POLRESTABES PALEMBANG MELALUI SOSIAL MEDIA
Keywords:
Polrestabes Palembang, Creative SocialMedia, Communication, MarketingAbstract
As a National Security and Order Actor (KAMTIBNAS) it is important for the Police to have a positive image that can be trusted. This positive image can be built through effective and creative communication, including on social media which can be a form of publication of reports to the wider community regarding the programs that have been undertaken in helping the community. Therefore, this article explains how the Strategy of a Content Creator in improving the Image of the Palembang Police through Socialmedia based on experience during this Independent study process This research uses a qualitative method. The content creation process involves a long process in order to create content that is effective in improving the image of the Palembang Police
References
Aaker, J. L. (1996). Building Strong Brands. Free Press.
Barker, M., Bormann, N., & Neher, K. (2013). Social Media Marketing: A Strategic Approach. Pearson Education.
Kaplan, A. M., & Haenlein, M. (2010). "Users of the world, unite! The challenges and opportunities of social media." Business Horizons, 53(1), 59-68.
Kumar, V., Lahiri, A., & Doganoglu, T. (2016). "The role of social media in marketing." Journal of Marketing Theory and Practice, 24(3), 257-272.
