PEMBAYARAN E-PAYMENT SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE

Authors

  • Sudung Simatupang Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Ernest Grace Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Christine Dewi Nainggolan Sekolah Tinggi Ilmu Ekonomi Sultan Agung
  • Nelly Ervina Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Keywords:

Problematic Internet Use,, Academic Procrastination, Student

Abstract

Nowadays, e-payment is one of the most attractive payment models for consumers in making purchases, especially with purchases made through e-commerce. The purpose of this study was to look at the e-payment system on purchasing decisions through e-commerce. The results of data analysis show that the instruments of the research variables e-payment and purchasing decisions show valid and reliable results. The value for the coefficient of determination of the research results shows the ability of the e-payment variable to explain purchasing decisions is 61%, while the rest is a variable that is not discussed in this study. The results of the regression equation Y = 7, 498 + 0.748X, this shows a positive direction coefficient value of e-payment on purchasing decisions, and the hypothesis results show positive and significant results from e-payment on purchasing decisions in e-commerce. which means that the more people use the E-Payment method, the more likely consumers are to decide to make purchases in E-commerce

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Published

2024-05-29

How to Cite

Sudung Simatupang, Ernest Grace, Christine Dewi Nainggolan, & Nelly Ervina. (2024). PEMBAYARAN E-PAYMENT SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE. Journal of Innovation Research and Knowledge, 4(1), 33–44. Retrieved from https://mail.bajangjournal.com/index.php/JIRK/article/view/7801

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