EFFECT OF ECONOMIC AND PSYCHOLOGICAL FACTORS ON PURCHASING DECISIONS ON TOYOTA BRAND CARS

Ratnawita Ratnawita; Ninik Churniawati; Yusnaena Yusnaena; Yofina Mulyati; Syamsulbahri

doi:10.53625/jirk.v3i3.6343

Authors

Ratnawita STIMA IMMI, Indonesia
Ninik Churniawati Institut Teknologi dan Bisnis Yadika Pasuruan, Indonesia
Yusnaena Universitas Dharma Andalas, Indonesia
Yofina Mulyati Universitas Dharma Andalas, Indonesia
Syamsulbahri Philippine Women's University, Indonesia

DOI:

https://doi.org/10.53625/jirk.v3i3.6343

Keywords:

Economic, Psychological, Purchasing Decisions

Abstract

This study aims to determine and analyze effect of economic and psychological factors on purchasing decisions on Toyota brand cars. The type of research used in this research is quantitative analysis research. Population of this research is 200 buyers of Toyota brand cars. Sample size of this research is 100 buyers. Hypothesis testing uses a multiple linear regression model. The results show that economic factor has a positive and significant effect on purchasing decisions on Toyota brand cars. Psychological factor has a positive and significant effect on purchasing decisions on Toyota brand cars.

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