DAYA TARIK PANTAI BALANGAN JIMBARAN BALI MENURUT WISATAWAN NUSANTARA MILENIAL

Adita Nadi Christy Telly  Kaunang; I Gusti Bagus Rai Utama

doi:10.53625/jirk.v1i12.2149

Authors

Adita Nadi Christy Telly Kaunang Program Studi Manajemen, Fakultas Ekonomika, Bisnis, dan Humaniora Universitas Dhyana Pura
I Gusti Bagus Rai Utama Universitas Dhyana Pura, Bali, Indonesia https://orcid.org/0000-0002-1962-0707

DOI:

https://doi.org/10.53625/jirk.v1i12.2149

Keywords:

Tourist Attraction, Millennial Tourists, Balangan Beach

Abstract

This study, it is discussed the factors that are considered by domestic millennial tourists to choose Balangan Beach as a tourist attraction. There are two objectives in this research. The first is to determine what factors are taken into consideration by Millennial Tourists choosing Balangan Beach as a Tourist Attraction. The second is to determine the dominant factors for Millennial Tourists choosing Balangan Beach as a Tourist Attraction. This research was conducted with 70 respondents. The analysis technique used factor analysis consisting of variable selection, factoring process, naming each factor, and model determination test. This study resulted in three factors, namely flora and fauna factors, field availability, and information center factors which are factors that influence millennial tourists to choose Balangan Beach as a place to do tourism. At the same time, the most dominant factor is the information center factor which has the greatest eigenvalue.

Author Biographies

Adita Nadi Christy Telly Kaunang, Program Studi Manajemen, Fakultas Ekonomika, Bisnis, dan Humaniora Universitas Dhyana Pura

Program Studi Manajemen, Fakultas Ekonomika, Bisnis, dan Humaniora Universitas Dhyana Pura

I Gusti Bagus Rai Utama, Universitas Dhyana Pura, Bali, Indonesia

He is an Associate Professor of Tourism in the Faculty of Economics, Business, and Humanity, Dhyana Pura University, Bali, Indonesia. He completed his Doctorate Degree in Tourism Studies and Master’s degree in Agribusiness from Udayana University, and Master of Arts in Leisure and Tourism Studies from CHN Professional University, Leeuwarden, Netherlands (now NHL Stenden), and Bachelor of Arts in Development Economic from Mahasaraswati University, Bali. His research focuses on Economic Tourism, Agritourism, Destination Management, and Senior Tourism.

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