KOMUNIKASI PERSUASIF BALAI TAMAN NASIONAL KOMODO KABUPATEN MANGGARAI BARAT DALAM MENCEGAH PERBURUAN SATWA LIAR
Keywords:
Persuasive Communication, Yale Model, Wildlife Conservation, Poaching Prevention, Komodo National Park, Public RelationsAbstract
This study aims to describe the persuasive communication strategies implemented by the Komodo National Park Authority in preventing wildlife poaching in West Manggarai Regency. Wildlife poaching poses a serious threat to the sustainability of Komodo dragons and their primary prey, such as the Timor deer, thereby disrupting ecosystem balance and increasing the risk of human wildlife conflict. Although law enforcement efforts have been carried out, behavioral change within local communities cannot be achieved solely through legal measures without the support of effective and human-centered communication strategies. This research employs a qualitative descriptive approach using in-depth interviews, non-participant observation, and document analysis. The Yale Model of Persuasive Communication serves as the analytical framework to evaluate the effectiveness of the communicator, message construction, communication channels, and the stages of message learning, including attention, comprehension, learnability, acceptance, and retention. The findings indicate that the credibility of communicators such as Forest Rangers and respected community leaders plays a significant role in increasing message acceptance. Messages combining rational appeals with emotional narratives are proven to be more effective in fostering ecological awareness and empathy. Additionally, direct outreach and community-based counseling within conservation areas emerge as the most influential communication channels due to their personal and contextually relevant nature. In conclusion, persuasive communication serves as a strategic tool in building awareness, shaping attitudes, and encouraging behavioral change to reduce wildlife poaching. This study highlights the importance of integrating persuasive communication with conservation management as a long-term preventive strategy
References
Ali, H., & Hastasari, C. (2020). Komunikasi Persuasif Pada Hubungan Interpersonal Perokok Aktif Dan Pasangannya Persuasive Communication In Interpersonal Relationshiop Between An Active Smoker And His Partner. III(I), 35–44.
Bantam, D. J., Ramadhani, R. A., Setiowati, A., & Nabila, A. (2024). Komunikasi Persuasif Pada Karyawan Toko Aksesories Handphone. 2(3), 160–164.
Brodjonegoro, S. S. (2023). IKATAN SARJANA KOMUNIKASI INDONESIA. 8(2), 466–481.
Chavan, A. S., Muley, E. D., & Naphade, S. R. (2023). Animal trafficking and poaching : major threats to the biodiversity. 11(5), 45–49.
Firmansyah, I., Budiasa, I. W., Agusta, C., Aulia, D., & Sukwika, T. (2023). Modelling of carrying capacity at komodo national park : system dynamics approach. 13(3), 492–506.
Fransiskus Leric Kleden, Ida Ayu Putu Widiati, I. W. A., BERBURU, P. H. L., & BARAT, S. D. W. Y. T. L. B. M. (2021). PENEGAKAN HUKUM LARANGAN BERBURU. 2(2), 228–232.
Gessa, A., Simplicious, J., Jessica, M., Gessa, S. J., Tayeebwa, W., & Tumwesigye, C. (2024). The Role of Public Relations in Wildlife Conservation : Examples From Uganda The Role of Public Relations in Wildlife Conservation : Examples From Uganda. 17(1). https://doi.org/10.1177/19400829241233471
Hasanudin, A., & Shasrini, T. (2025). Komunikasi Persuasif Komunitas Pondok Belantara Adventure Riau Dalam Mengampanyekan Isu Lingkungan Pada Masyarakat Kota Pekanbaru. 6(1), 19–42.
Kyalo, E. (2024). Public Relations Strategies for Non-Profit Organizations Public Relations Strategies for Non-Profit Organizations. Journal of Public Relations, Vol. 3(Issue No.1), 1–13.
Mariati, S., Parera, A. K., & Rahmanita, M. (2022a). . Jurnal Ilmiah Pariwisata, 27(2), 153. https://doi.org/10.30647/jip.v27i2.1621
Mariati, S., Parera, A. K., & Rahmanita, M. (2022b). Analisis Keberlanjutan Taman Nasional Komodo sebagai Destinasi Wisata Berkelanjutan | Jurnal Ilmiah Pariwisata. Jurnal Ilmiah Pariwisata , 27(2), 153–164.
Muntasir, R., & Murdiati, E. (2024). Komunikasi Persuasif Tokoh Adat dalam Mempertahankan Sejarah Desa Lesung Batu Kecamatan Rawas Ulu Kabupaten Musi Rawas Utara Sumatera Selatan. 1, 1–13.
Oktaviandru, B. (n.d.). Strategi Komunikasi Persuasif dalam Meningkatkan Motivasi Belajar Siswa di SMK Bisnis dan Teknologi Bekasi. 2(2), 348–354.
Olivia, C., Putri, A., Triratma, B., & Sunoko, K. (2021). PENERAPAN ARSITEKTUR EKOLOGI PADA RANCANG BANGUN TAMAN WISATA ALAM DI PULAU KOMODO SEBAGAI KONSERVASI KOMODO (Vol. 4). halaman. https://jurnal.ft.uns.ac.id/index.php/senthong/index
Roospandanwangi, A. P., Program, L., Ilmu, S., Utama, M., Teori, P., Pascasarjana, P., & Sebelas, U. (2018). KONSERVASI MANGROVE DI TAPAK TUGUREJO SEMARANG. 7(1), 26–38.
Upreti, Y. R., & Sharma, P. (2022). Persuasive communication strategy as a guiding theoretical framework to positive health behavior change. November.
Vincentius Varrel1, Siti Juhriah Novianty2, P. H. (2024). Ilomata International Journal of Social Science. Ilomata International Journal of Social Science, 5(1), 88–104.
Waruwu, 2023:2898. (2023). Pendekatan Penelitian Pendidikan: Metode Penelitian Kualitatif, Metode Penelitian Kuantitatif dan Metode Penelitian Kombinasi. 1, 1–7.
Wibowo, R., & Rahardjo, B. (2019). (n.d.). Studi Ancaman terhadap Komodo dan Satwa Mangsa di TNK. [Data internal TNK].
Zamzami, Z. maula, Winarno, G. D., Fitriana, Y. R., & Banuwa, I. S. (2021). Analisis Temuan Patroli Polisi Hutan Terhadap Perburuan Satwa Liar Di Resort Way Kanan, Taman Nasional Way Kambas. Jurnal Belantara, 4(2), 186–194. https://doi.org/10.29303/jbl.v4i2.680
