GENERATION Z VALUE CONFLICTS AND TEAM COLLABORATION IN THE F&B INDUSTRY

Authors

  • I Putu Dharmawan Pradhana Universitas Pendidikan Nasional
  • Charles Stefan Winata Universitas Pendidikan Nasional, Denpasar
  • Ni Ketut Arniti Universitas Pendidikan Nasional
  • Putu Purnama Dewi Universitas Pendidikan Nasional

Keywords:

Generation Z; Value Conflict; Team Collaboration; Work Culture; F&B Industry; Narrative Approach

Abstract

The presence of Generation Z in the workplace is reshaping value configurations and expectations of work culture, particularly in the food and beverage (F&B) industry, which demands a fast pace and intensive coordination. This study aims to narratively investigate how the value conflicts experienced by Generation Z are interpreted, negotiated, and managed within cross-generational team collaboration in two restaurants in Denpasar, namely Resto Cak Asmo and Warung Malabar. The research employs a qualitative approach with a narrative inquiry strategy. Data were collected through in-depth interviews, observation, and documentation involving owners, managers, and Generation Z and millennial employees. Data were analysed interactively using the Miles and Huberman model and the Gioia approach, supported by NVivo 14 software. The findings show that value conflicts mainly arise from tensions between flexibility and discipline, personal ambition and organizational loyalty demands, and direct communication styles versus more subtle hierarchical communication. These conflicts affect the work climate, team cohesion, and the continuity of collaboration, but can be managed through inclusive leadership, adjusted work rules, and cross-generational dialogue spaces. This study contributes to the understanding of generational value conflicts and team collaboration management in highly interactive service sectors.

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Published

2025-12-02

How to Cite

Pradhana, . I. P. D., Stefan Winata, C., Arniti, . N. K., & Dewi, P. P. (2025). GENERATION Z VALUE CONFLICTS AND TEAM COLLABORATION IN THE F&B INDUSTRY. Journal of Innovation Research and Knowledge, 5(7), 7993–8004. Retrieved from https://mail.bajangjournal.com/index.php/JIRK/article/view/11866