Indra Jaya and Sri Hidajati Ramdan 2023. PENGARUH HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT DAN SHOPPING LIFE STYLE TERHADAP ONLINE IMPULSE BUYING PADA MARKETPLACE SHOPEE DAN TOKOPEDIA. JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI. 2, 1 (Jan. 2023), 245–254. DOI:https://doi.org/10.53625/jemba.v2i1.4979.