ANALISIS STRATEGI SOCIAL MEDIA MARKETING DI INSTAGRAM RAJA PARFUM

Authors

  • Malvin Agustino Program Studi Manajemen, Universitas Internasional Batam
  • Yulia Herman Program Studi Manajemen, Universitas Internasional Batam
  • Rezky Dwiham Ginting Program Studi Manajemen, Universitas Internasional Batam
  • Anggun Dea Ananda Program Studi Manajemen, Universitas Internasional Batam
  • Annisya Mega Dwi Handayani Program Studi Manajemen, Universitas Internasional Batam
  • Antony Sentoso Program Studi Manajemen, Universitas Internasional Batam

DOI:

https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i10.5833

Keywords:

Social Media Marketing Strategy, Instagram Marketing, Brand Awareness, Instagram Users, Visual Content

Abstract

In the advanced digital era, social media marketing strategies have become the key to promoting brands and products on Instagram. Raja Parfum needs to develop an effective marketing strategy by understanding the target market and characteristics of Instagram users. Appealing visual content can enhance brand attractiveness, while understanding Instagram's algorithms and features helps maximize marketing potential. User interaction and engagement are important for building strong relationships, and performance analysis aids in evaluating strategies. Raja Parfum's Instagram account needs to enrich content variety and actively interact to enhance follower engagement and brand presence.

References

Anggraeni, V. B., & Iriani, I. (2021). Analisis Strategi Pemasaran Produk Tikar Dengan Konsep 4P (Price, Product, Place, Promotion), Ahp (Analytical Hierarchy Process) Dan Topsis Di Cv. Xyz. JUMINTEN, 2(3), 167-178.

Mamonto, F. W., Tumbuan, W. J., & Rogi, M. H. (2021). Analisis Faktor-Faktor Bauran Pemasaran (4P) Terhadap Keputusan Pembelian Pada Rumah Makan Podomoro Poigar Di Era Normal Baru. Jurnal EMBA: Jurnal riset ekonomi, manajemen, bisnis dan akuntansi, 9(2).

Rismawati, R. (2022). ANALISIS RESIKO USAHA DENGAN LEAN START UP MASA PANDEMI COVID-19 PADA AKUN MEDSOS MAXIMALLFOOTWEAR. Eqien-Jurnal Ekonomi dan Bisnis, 9(2), 447-453.

Suhandiah, S., & Widyasari, A. A. (2021). Pemanfaatan Media Sosial Online dan Strategi Konten untuk Meningkatkan Pemasaran UMKM ESM Collection. TEKMULOGI: Jurnal Pengabdian Masyarakat, 1(2), 55-60.

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Published

23-06-2023

How to Cite

Malvin Agustino, Yulia Herman, Rezky Dwiham Ginting, Anggun Dea Ananda, Annisya Mega Dwi Handayani, & Antony Sentoso. (2023). ANALISIS STRATEGI SOCIAL MEDIA MARKETING DI INSTAGRAM RAJA PARFUM. Jurnal Cakrawala Ilmiah, 2(10), 3757–3770. https://doi.org/10.53625/jcijurnalcakrawalailmiah.v2i10.5833

Issue

Vol. 2 No. 10: Juni 2023

Section

Articles

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Copyright (c) 2023 Jurnal Cakrawala Ilmiah

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