PENGARUH CITRA MERK, INOVASI , DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GOJEK GO-RIDE” (Studi Kasus Pada Masyarakat RT 015 Palmeriam)
DOI:
https://doi.org/10.53625/jcijurnalcakrawalailmiah.v1i12.3280Keywords:
Brang Image, Innovation, Price, Customer Satisfaction.Abstract
The purpose of this research is to determine the influence of brand image, Innovation, and price to customer satisfaction the community GOJEK GO-RIDE of RT 015 Palmeriam. Researcher used associative strategy.The sampling in this research used purposive sampling technique. The population in this study is the entire community of RT 015 Palmeriam customers and the data sample are 97 respondens. This research uses a corelation coefficient & determination coefficient, and hipotesis testing by IDM SPSS Statistics 25.0. Based on the results corelation coefficient, the result shows corelation coefficient partial brand image to customer satisfaction, about 0,163 with coefficient determination partial (KDP) 2,65%. Corelation coefficient partial innovation to customer satisfaction, about 0,235 with (KDP) 5,52%. Corelation coefficient partial price to customer satisfcation, about 0,474 with (KDP) 22,46%. Corelation coefficient simultaneus brand image, innovation, and price to customer satisfaction, about 0,784 with coefficient of multiple determination (KDB) 61,46%. Based on the result partial hipotesis testing, brand image has not significant effect to customer satisfaction with significant t 0,115 < 0,05. Innovation has a significant effect to customer satisfaction with significant t 0,022 < 0,05. Price has a significant effect to customer satisfaction with with significant t 0,000 < 0,05. Based on the results simultaneus hipotesis testing, brand image, innovation, and price has a significant effect to customer satisfaction with significant F 0,000 < 0,05
References
Kusuma, Wijaya, and Novi Marlena, „Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Kepuasan Pelanggan Jasa Transportasi Go-Jek Di Kota Surabaya‟, Jurnal Pendidikan TataNiaga (JPTN, 9.2 (2021), 1174–80
Musdalifah, Musdalifah, and M Fauzan Noor, „Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Online (Go-Jek)‟, Sebatik, 23.2 (2019),498–504 https://doi.org/10.46984/sebatik.v23i2.804
Sianipar, Gloria J.M, „Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Citra Merek Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online ( Studi Pada Pelanggan GrabBike Di Kota Medan ).‟, Jurnal Manajemen Dan Bisnis (JMB), 19.2 (2016), 1–14
<http://ejournal.ust.ac.id/index.php/JIMB_ekonomi/article/view/576>1
Akbar Pratama, Reza, and Sri Rahayu Tri Astuti, „Analisis Pengaruh Citra Merek, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Go- Jek Di Kota Semarang‟, Diponegoro Journal of Management, 7.4 (2018), 1–15
<https://ejournal3.undip.ac.id/index.php/djom/article/view/22495/20621>
Tangguh, Ghalih Galang, Edriana Pangestuti, and Inggang Perwangsa Nuralam,
„Pengaruh Citra Merek, Kualitas Layanan, Dan Harga Terhadap Kepuasaan Pelanggan Go-Ride‟, Jurnal Administrasi Bsinis, 61.2 (2018), 118–26
Pratiwi, Niken Lavenia & Al Hasin, „PENGARUH INOVASI MELALUI MEDIA ONLINETERHADAP KEPERCAYAAN MEREK, LOYALITAS MEREK, DAN KEPUASAN
PELANGGAN (Studi Kasus Pada Pengguna Gojek Di Universitas Islam Indonesia)‟, 41.2(2017), 84–93
Horsu, Emmanuel Nondzor, and Solomon Tawiah Yeboah, „Influence of Service Quality on Customer Satisfaction: A Study of Minicab Taxi Services in Cape Coast, Ghana‟, International Journal of Economics, Commerce and Management, III.5 (2015), 1451–64 http://ijecm.co.uk/wp- content/uploads/2015/05/3595.pdf
Zhang, Zhe, and Hui Sun, „Assessing Customer Satisfaction of Urban Rail Transit Network in Tianjin Based on Intuitionistic Fuzzy Group Decision Model‟, 2018.1986 (2018).
Batu, Reminta Lumban, Nine Inten Suryani, Nita Septia, and Priska Febiola Sekaryahya, „Pengaruh Harga Dan Inovasi Layanan Aplikasi Terhadap
Keputusan Penggunaan JasaTaksi Express: Survei Pada Pengunduh Aplikasi Express Taxis‟, Jurnal Nasional Manajemen Pemasaran & SDM, 1.01 (2020), 1–22
<https://doi.org/10.47747/jnmpsdm.v1i01.6>
Kotler, Philip and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, PearsonEducation,Inc.
Hasan, Ali, „Marketing Dan Kasus-Kasus Pilihan. Yogyakarta. CAPS (CenterForAcademicPublishingService)‟, Perspektif, 16.1 (2013), 1–6
Schiffman dan Kanuk. 2007. Perilaku Konsumen. Edisi Kedua, Jakarta: PT. Indeks Gramedia.
Amilia, Suri dan Asmara, Oloan. 2017. Pengaruh Citra Merek, Harga, danKualitas Terhadap Proses Keputusan Pembelian Handphone Merek Xiaomi. Jurnal Manajemen dan Keuangan,Vol. 6, No. 1.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta
Nasution, Robby Darwis, „Pengaruh Modernisasi Dan Globalisasi Terhadap Perubahan Sosial Budaya Di Indonesia‟, Jurnal Penelitian Komunikasi Dan Opini Publik, 21.1 (2017), 30–42
Update Corona 4 Mei: 3,58 Juta Orang Terinfeksi, 1.159.422 Sembuh https://www.kompas.com/sains/read/2020/05/04
Alfonsius, Alfonsius, „Pelayanan Transportasi Online Di Era New Normal‟, Journal of Accounting and Management Innovation, 4.2 (2020), 91–100 https://ejournal.medan.uph.edu/index.php/jam/article/view/395
