OPTIMALISASI PENJUALAN MAKANAN RINGAN FORUM DISABILITAS MADAMBA RARA DI KOTA PALU MELALUI SHOPEE DENGAN PENDEKATAN ASSET BASED COMMUNITY DEVELOPMENT (ABCD)
DOI:
https://doi.org/10.53625/jabdi.v4i8.9577Keywords:
Optimalisasi Penjualan Makanan Ringan, Shopee Asset Based Community Development (ABCD)Abstract
Kegiatan pengabdian masyarakat ini berjudul "Optimalisasi Penjualan Makanan Ringan Forum Disabilitas Madamba Rara di Kota Palu Melalui Shopee dengan Pendekatan Asset Based Community Development (ABCD)". Isu utama yang diangkat adalah tantangan ekonomi yang dihadapi oleh komunitas disabilitas di Kota Palu. Tujuan dari kegiatan ini adalah untuk meningkatkan pendapatan anggota forum melalui penjualan produk makanan ringan secara online, serta memberdayakan mereka dengan keterampilan bisnis yang diperlukan. Metode yang digunakan adalah pendekatan ABCD, yang berfokus pada identifikasi aset dan potensi komunitas, diikuti dengan pelatihan pemasaran digital dan manajemen e-commerce. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pendapatan dan keterampilan anggota, serta penguatan solidaritas dalam komunitas, yang berkontribusi pada kemandirian ekonomi penyandang disabilitas.
References
Agdal, Rita, Inger Helen Midtgård, and Vigdis Meidell. “Can Asset-Based Community Development with Children and Youth Enhance the Level of Participation in Health Promotion Projects? A Qualitative Meta-Synthesis.” International Journal of Environmental Research and Public Health 16, no. 19 (2019): 3778.
Aisya, Sitti, Nur Syamsu, and Muthmainnah. MD. “Evaluating the Growth Potential of Halal Tourism in Palu.” Iqtishodia: Jurnal Ekonomi Syariah, 2023. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=TolVkb8AAAAJ&pagesize=100&citation_for_view=TolVkb8AAAAJ:UebtZRa9Y70C.
Bailie, Ross S., Damin Si, Lyn O’Donoghue, and Michelle Dowden. “Indigenous Health: Effective and Sustainable Health Services through Continuous Quality Improvement.” Medical Journal of Australia 186, no. 10 (2007): 525–527.
Chen, Ying Hueih, I. Chieh Hsu, and Chia Chen Lin. “Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis.” Journal of Business Research 63, no. 9–10 (2010): 1007–1014.
Dai Nguyen, Huu Phuoc, and Thai Binh Dang. “The Impact of E-Commerce in Vietnamese SMEs.” European Journal of Business Science and Technology 3, no. 2 (2017): 90–95.
Ding, Yu, and Huapu Lu. “The Interactions between Online Shopping and Personal Activity Travel Behavior: An Analysis with a GPS-Based Activity Travel Diary.” Transportation 44, no. 2 (2017): 311–324.
FENG, Xi-Ya. “Research on the System of Online Shopping Supply Chain Based on Consumer Behavior Under the Background of E-Commerce.” DEStech Transactions on Engineering and Technology Research, no. ssme-ist (2016).
Fihartini, Yuniarti, Mudji Rachmat Ramelan, Mirwan Karim, and Lis Andriani. “The Role of Female Online Shoppers’ Emotional Intelligence on Their Shopping Behavior: A Cognition-Affection-Conation Framework” (2023): 105–116.
Habib, Sufyan, and Nawaf N. Hamadneh. “Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid Covid-19 Pandemic.” Sustainability (Switzerland) 13, no. 18 (2021): 10221.
Israel, Barbara A., Amy J. Schulz, Edith A. Parker, and Adam B. Becker. “Review of Community-Based Research: Assessing Partnership Approaches to Improve Public Health.” Annual Review of Public Health 19, no. 1 (1998): 173–202.
Karunarathne, Rasike. “Community Participation Development Approach for Rural Development In Sociological Perspective.” SSRN Electronic Journal (2021).
Mallapragada, Girish, Sandeep R. Chandukala, and Qing Liu. “Exploring the Effects of ‘What’ (Product) and ‘Where’ (Website) Characteristics on Online Shopping Behavior.” Journal of Marketing 80, no. 2 (2016): 21–38.
Nugraha, Sukma, and Dini Nuraeni. “Peran Teknologi Internet Dalam E-Commerce.” Journal Civics & Social Studies 5, no. 2 (2021): 181–191.
Rahardjo, Wahyu, Kenes Pranandari, Dona Eka Putri, Nurul Qomariyah, Quroyzhin Kartika Rini, and Inge Andriani. “Shopping to Release Stress? Understanding The Role of Coping Stress and Gender on Online Shopping Behavior in College Students During the COVID-19 Pandemic.” Jurnal Psikologi Teori dan Terapan 14, no. 1 (2023): 114–123.
Setiawan, Agus, Muhyidin Thohir, Leli Fertiliana Dea, Ika Trisnawati Alawiyah, and Asriatul Jannah. “Training in Making and Utilizing Mobile Learning-Based Learning Media Using ‘Rumah Belajar’ Application.” Jurnal Pengabdian Masyarakat Bestari 1, no. 9 (2022): 953–964.
Syamsu, Nur, Suriani -, Sitti Aisya, and Muthmainnah MD. “Assessing Business Empowerment Program Effectiveness: Dolago Padang’s Women Farmer Group Study.” Indonesian Journal of Islamic Economics and Business 8, no. 2 (2023): 251–265.
Syamsu, Nur, Syaakir Sofyan, Sitti Aisya, and Muthmainnah MD. “Integration of Using Fintech and Social Media for The Business Sustainability in Pesantren.” EKONOMIKA SYARIAH : Journal of Economic Studies 6, no. 2 (2022): 167.
Trimulato, Trimulato, Nur Syamsu, and Mega Octaviany. “Sustainable Development Goals (SDGs) Melalui Pembiayaan Produktif UMKM Di Bank Syariah.” Islamic Review: Jurnal Riset dan Kajian Keislaman 10, no. 1 (2021): 19–38.
Wongsunopparat, Sumas, and Zhang Yunjia. “Factors Influencing Online Shopping Behavior Focusing on LAZADA, SHOPPEE and JD.” Business and Economic Research 12, no. 2 (2022): 117.
