PENGABDIAN DALAM MENGOPTIMALISASIKAN KEGIATAN PEREKONOMIAN UMKM DI KELURAHAN BATU SEMBILAN MELALUI PROGRAM DIGITALISASI UMKM USAHA TAHU TEMPE

Nurfitri Zulaika; Aulia Dewi Gizta; Ranat Mulia Pardede; Salihi Salihi; Abdul Basyid

doi:10.53625/jabdi.v3i2.6009

Authors

Nurfitri Zulaika Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Aulia Dewi Gizta Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Ranat Mulia Pardede Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Salihi Salihi Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Abdul Basyid Program Studi Manajemen, STIE Pembangunan tanjungpinang

DOI:

https://doi.org/10.53625/jabdi.v3i2.6009

Keywords:

Optimalisasi, UMKM, Digitalisasi, Usaha Tahu Tempe

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan pelaku bisnis yang bergerak pada berbagai bidang usaha, yang menyentuh kepentingan masyarakat dan memiliki peran penting dalam penyerapan tenaga kerja. UMKM yang dijadikan sebagai objek pelaksanaan PKM ini yaitu UMKM Usaha Tahu Tempe. UMKM ini mengalami permasalahan dalam hal pemasaran, sehingga dalam pelaksanaan PKM ini, kami memberikan sosialisasi dan praktik marketing berbasis digital, yaitu membuat akun shopee dan mengajarkan cara promosi digital. Hasilnya menunjukkan bahwa UMKM merasa terbantu dengan adanya kegiatan ini dan harapannya agar UMKM semakin baik kedepannya

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