PENDAMPINGAN BRANDING PACKAGING DAN DIGITAL MARKETING PADA KERUPUK ATOM KHAS DESA PENGUDANG

Muhammad Mu’azamsyah; Yuritanto Yuritanto; Agustinus Sihombing; Herman Herman; Eko Murti Saputra; Muhammad Adi Wijaya; Eka Fitria Ningsih; Erwin Pebriansyah; Nadya Reza Puspita; Ramdhani Puspita

doi:10.53625/jabdi.v3i2.5996

Authors

Muhammad Mu’azamsyah Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Yuritanto Yuritanto Program Studi Manajemen, STIE Pembangunan Tanjungpinang
Agustinus Sihombing Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Herman Herman Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Eko Murti Saputra Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Muhammad Adi Wijaya Program Studi Manajemen, STIE Pembangunan Tanjungpinang
Eka Fitria Ningsih Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Erwin Pebriansyah Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Nadya Reza Puspita Program Studi Akuntansi, STIE Pembangunan Tanjungpinang
Ramdhani Puspita Program Studi Akuntansi, STIE Pembangunan Tanjungpinang

DOI:

https://doi.org/10.53625/jabdi.v3i2.5996

Keywords:

Brandin, Packagin, Digital Marketing

Abstract

KUBE Jaya Abadi atom cracker was established in 2016. The processed food produced by kube is atom cracker which is made from puput fish as the main ingredient. There are problems faced by KUBE Jaya Abadi, among others, first, KUBE Jaya Abadi has difficulty ordering packaging because the packaging is ordered in the Malang area so it requires a large cost. Second, KUBE Jaya Abadi has a small market scope and does not have social media to develop in marketing its products. By seeing the high potential possessed by this kube, group 3 KKN-P2EM STIE PEMBANGUNAN TANJUNGPINANG 2022 created a program that focuses on atom cracker processing, namely branding packaging which aims to further increase sales and marketing of processed products from KUBE and make it easy to order packaging. and also assisting these atom cracker KUBE in utilizing social media to be used as promotional and marketing media.

References

Adithia, S., & Jaya, M. P. P. (2021). Strategi Pemasaran Digital Produk Minuman Kopi di Masa Pandemi. Journal of Research on Business and Tourism, 1(1), 37. https://doi.org/10.37535/104001120213

Afandi, P. (2013). Brand association pada suatu produk. Among Makarti, 6(12), 1–9. https://jurnal.stieama.ac.id/index.php/ama/article/view/85

Erlyana, Y. (2018). Analisis Peranan Desain Kemasan Terhadap Brand Identity Dari Sebuah Produk Makanan Lokal Indonesia Dengan Studi Kasus: Produk Oleh-Oleh Khas Betawi ‘Mpo Romlah.’ National Conference of Creative Industry, September, 5–6. https://doi.org/10.30813/ncci.v0i0.1316

Hurriati, L. (2020). Pemberdayaan Ekonomi Kelompok Usaha Bersama Untuk Meningkatkan Kesejahteraan Masyarakat (Studi Di Kube Waroh Dusun Penangka Desa Sesaot). JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 4(2), 253–264. https://doi.org/10.29408/jpek.v4i2.2777

Irawan, D., & Affan, M. W. (2020). Pendampingan Branding Dan Packaging Umkm Ikatan Pengusaha Aisyiyah Di Kota Malang. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 1(1), 32–36. https://doi.org/10.22219/janayu.v1i1.11188

Prihastuti, A. H., Joesyiana, K., & Al Sukri, S. (2020). Pelatihan Laporan Keuangan Dan Strategi Pemasaran Bagi Kube Kecamatan Marpoyan Damai Pekanbaru. COMSEP: Jurnal Pengabdian Kepada Masyarakat, 1(1), 1–10. https://doi.org/10.54951/comsep.v1i1.3

Rafiah, K. K., & Kirana, D. H. (2019). Analisis Adopsi Media Sosial Sebagai Sarana Pemasaran Digital Bagi UMKM Makanan dan Minuman di Jatinangor. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 2(1), 188–198. https://doi.org/10.36778/jesya.v2i1.45