ISKANDAR MUDA HASIBUAN; MORISSAN, Morissan; MARLINDA IRWANTI POERNOMO. COMPARISON OF THE STRENGTH OF POLITICAL COMMUNICATION OF THREE PAIRS IN THE 2024 INDONESIAN PRESIDENTIAL ELECTION: A QUALITATIVE REVIEW OF THE BANDWAGON EFFECT, EXPECTED UTILITY, AND SIMPLE CANDIDATE PREFERENCE MODELS. International Journal of Social Science, [S. l.], v. 5, n. 5, p. 587–594, 2026. DOI: 10.53625/ijss.v5i5.12388. Disponível em: https://mail.bajangjournal.com/index.php/IJSS/article/view/12388. Acesso em: 7 mar. 2026.