Iskandar Muda Hasibuan; Morissan, M.; Marlinda Irwanti Poernomo. COMPARISON OF THE STRENGTH OF POLITICAL COMMUNICATION OF THREE PAIRS IN THE 2024 INDONESIAN PRESIDENTIAL ELECTION: A QUALITATIVE REVIEW OF THE BANDWAGON EFFECT, EXPECTED UTILITY, AND SIMPLE CANDIDATE PREFERENCE MODELS. IJSS 2026, 5, 587-594.