EVALUATION OF UTILIZATION ACTIVITIES OF DIGITAL MARKETING LANDING PAGES FOR SMALL BUSINESSES AT SALES VOLUME

Eddy Chandra; Basuki Rachmat

doi:10.53625/ijss.v4i6.9613

Authors

Eddy Chandra https://orcid.org/0000-0002-1854-3842
Basuki Rachmat Politeknik Negerai Malang

DOI:

https://doi.org/10.53625/ijss.v4i6.9613

Keywords:

Evaluation, Digital Marketing, Landing Pages, Small Businesses

Abstract

Thisistudy is a form ofievaluation of activitiesicarried out byesmall clothing business owners in RW 02 TlogomasMMalang with the aim ofeidentifying problems, causes and finding solutions. Aftereobtaining informationefrom sources oreinformants who were contacted that; in general,enamely 55% since June 2024 haveenot had an impact on increasing sales, then 25% saidethere was an increase inesales while 15% said sales were relatively stable andethere were 5% whoeexperienced a decrease inesales results. The main cause of theeproblem faced is the lackeof ability to utilize 'landingepages', namely 60%, and only 30% caneutilize the media and 10% onlyetry and doenot use 'landing pages' as a medium forepromotion. Theseeresults certainlyeneed to be followed up, namely by providing maximumetraining for the use of 'landingepages' for the small business owners in question.

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