PENTAHELIX MODEL IN DEVELOPING ANCIENT VILLAGE IN INDONESIA
DOI:
https://doi.org/10.53625/ijss.v4i4.9160Keywords:
Risk Management, Bussiness, Tourism Village, Bussiness Communication, House of RiskAbstract
Wisata Kampung Purba Dayu, Gondangrejo, and Karanganyar villages are designated tourist villages based on Regent Decree No. 556/378 of 2020. The existence of the Dayu Antiquities Museum, covering an area of 10,500 m2, is a supporting capacity for a prehistoric life science research center. This Museum stores various fossils that were once found in Dayu Village, which are traces of the journey of ancient humans. This Museum is fascinating to be used as a tourist destination for people of various ages. A separate reason why Dayu Village has become its own ancient village tourism village is that the village has a natural beauty that is still maintained on its natural side and treasures traditional culture. It is hoped that development program activities can reduce community poverty. This study analyzes the development strategy of Dayu Ancient Village. Data can be descriptively qualitative and analyzed using SWOT analysis techniques. The results of this study show that the S-O (strength-opportunities) strategy applied aims to use the strengths possessed by utilizing existing opportunities. The S-T (Strengths-Threats) strategy aims to utilize the strengths to minimize existing threats. Existing threats. W-O (Weakness-Opportunities) strategy aims to minimize weaknesses owned by utilizing existing opportunities. The W-T (weakness-threat) strategy aims to minimize weaknesses to avoid threats. The results showed that in making a tourism village development strategy through the application of the Pentahelix model, it is hoped that it can be implemented and can help the community in uniting the goals of developing a well-impacted and conceptualized tourism village, especially in Dayu Gondangrejo Ancient Village, Karangayar. Using the pentahelix model through the A4 stage (attractions, accessibility, amenities, and ancillary) can be a short stage in terms of the development structure of a tourist village, of course, through close collaboration between related pentahelix. Through collaborative communication from academia, business, community, government, and media, the strategies found here are the existence of 4 Identification and seen from internal and external factors or extreme weakness, opportunity, and treatment, where the SO, WO Energy, ST Energy, and WT energy strategies produce 5 strategies each that can be applied in Dayu Ancient Village.
References
T. W. E. Suryawijaya, 'SAPA DESA PANJALU (Online Information System for Desa Wisata in Kediri)', Open Science Framework, preprint, Feb. 2023. doi: 10.31219/osf.io/m432a.
S. Sos. Muh Yunus and S. Mujahida, 'GOVERNANCE OF BONTO UJUNG TOURISM VILLAGE', Open Science Framework, preprint, Feb. 2022. DOI: 10.31219/osf.io/qytdh.
I. W. A. Pratama, 'Digital Marketing Training for Tourism Village Marketing in Wakatobi Islands', J. Masy. Madani Indones. , vol. 2, no. 1, pp. 27–32, Jan. 2023, doi: 10.59025/js.v2i1.60.
P. Wulansari, W. S. Yuliandhari, and A. G. Asalam, 'Digital Marketing Training On Website Creation For Restaurants And Local Products In Kertawangi Village As A Tourism Village', Pros. COSECANT Community Serv. Engagem. Semin. , vol. 2, no. 2, Mar. 2023, doi: 10.25124/cosecant.v2i2.18691.
S. Boyne and D. Hall, 'Place promotion through food and tourism: Rural branding and the role of websites', Place Brand. , Vol. 1, No. 1, pp. 80–92, Nov. 2004, doi: 10.1057/palgrave.pb.5990007.
A. Husin, 'revitalization of cultural tourism attractions in lingga village, karo regency', Open Science Framework, preprint, Jun. 2022. DOI: 10.31219/osf.io/spu6y.
Community Empowerment In The Promotion To Support The Development Of The Tourism Village In Batu, Indonesia', J. Southwest Jiaotong Univ., Vol. 58, No. 2, 2023, DOI: 10.35741/ISSN.0258-2724.58.2.1.
D. Yunia, T. Nistia Sari, D. Desmawan, R. Syaifudin, and S. Setyadi, 'Implementation of Ecotourism Program as an Effort to Develop Village Tourism Potential in Serdang Wetan, Tangerang: Community Service Activities', MOVE J. Community Serv. Engagem. , vol. 2, no. 3, pp. 102–106, Jan. 2023, doi: 10.54408/move.v2i3.173.
G. Amin, 'Development of Cultural Tourism in Kutu Wetan Village with Community Involvement to Increase Local Wealth', J. Community Dev. Asia, vol. 6, no. 1, Jan. 2023, doi: 10.32535/jcda.v6i1.1987.
I. A. P. Pribadi and D. Nastiti, 'The Stakeholders' Collaborative Toward the Community Empowerment Based on Village Tourism in the Melung Village', JUSS J. Sos. Sudirman, vol. 6, no. 1, p. 107, Apr. 2023, doi: 10.20884/juss.v6i1.8170.
A. L. Hakim, L. Hakim, and E. Pangestuti, 'Local Community Perceptions of the Social Impact of Tourism Development in Kemiren Village, Glagah District, Banyuwangi Regency', J. Soc. Res. , Vol. 2, No. 4, pp. 1053–1065, Mar. 2023, doi: 10.55324/josr.v2i4.606.
A. Wang, 'Risk identification and risk response of tourism real estate development projects—— Nanxun ancient town', BCP Bus. Manag. , Vol. 40, pp. 17–23, Mar. 2023, doi: 10.54691/bcpbm.v40i.4355.
A. Syaifudin, H. Hendarmawan, Z. Harahap, and E. Novianti, 'Analysis of the Potential of Mukapayung Village as a Sustainable Tourism Destination Based on Sports Tourism', Pusaka J. Tour. Hosp. Travel Bus. Event, vol. 4, no. 2, pp. 170–175, Aug. 2022, doi: 10.33649/pusaka.v4i2.116.
T. Putra, 'A REVIEW ON PENTAHELIX ACTORS IN VILLAGE TOURISM DEVELOPMENT AND MANAGEMENT', J. Bus. Hosp. Tour. , vol. 5, no. 1, p. 63, Jul. 2019, doi: 10.22334/jbhost.v5i1.150.
H. Oktadiana, M. Rahmanita, R. Suprina, and P. Junyang, Eds., Current issues in tourism, gastronomy, and tourist destination research: proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2021), Jakarta, Indonesia, 2 December 2021. London: Routledge, 2022.
P. Citra Resmi, 'Communication in Tourism: A Review and Open Problems', International J. Adv. Commun. Media Journal. .
P. Dani Rahu and Suprayitno, 'PENTAHELIX Model Collaboration In The Development Of Sei Gohong Tourism Village, Bukit Batu District, Palangka Raya City', J. Social Science. Polit. and the government. , vol. 10, no. 1, pp. 13–24, Feb. 2021, doi: 10.37304/jispar.v10i1.2286.
R. Rusnani and A. Furqoni, 'Cultural tourism development through empowerment of the potential village center for Keris craftsmen in Aeng tong-tong village, Saronggi district', Int. J. Adv. Soc. Econ. , vol. 4, no. 2, pp. 66–71, Aug. 2022, doi: 10.33122/ijase.v4i2.236.
I. I. Peranginangin, S. Syamsuriady, H. A. Nope, and A. Ndandara, 'Socio-Cultural Adaptation Of The Community In Facing New Habits During The Covid-19 Pandemic In The Liliba Village, Kupang City', J. Tour. Econ. Policy, vol. 3, no. 1, pp. 31–41, Jan. 2023, doi: 10.38142/jtep.v3i1.545.
A. Masouras, C. Papademetriou, D. Belias, and S. Anastasiadou, Eds., Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development: in Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2023. DOI: 10.4018/978-1-6684-6055-9.
M. Joseph et al. , 'Digital Village Index (DVI) for Indonesia Case Study', in 2021 5th International Conference on Informatics and Computational Sciences (ICICoS), Semarang, Indonesia: IEEE, Nov. 2021, pp. 244–248. doi: 10.1109/ICICoS53627.2021.9651783.
Wahyu tri Tri, A. Sari, and W. Yahya, 'Assistance In Increasing Production And Promotion Of Traditional Food Balung Kethek Dayu Village As A Typical Of Ancient Village Tourism', J. Pengabdi. Kpd. Masy. Radisi, vol. 2, no. 3, Dec. 2022, doi: https://doi.org/10.55266/pkmradisi.v2i3.170.
Y. M. Widagdo, 'Development of Tourism Potential of Dayu Village, Gondangrejo District, Karanganyar Regency, Central Java Towards Sustainable Tourism Village Area', Bengawan J. Pengabdi. Masy. , vol. 1, no. 2, Dec. 2021, doi: https://doi.org/10.46808/jurnal_bengawan.v1i2.38.
Warseno, 'History of Dayu Ancient Village', 20 February, 2023.
D. Retno, 'History of Dayu Museum in Gondangrejo Karanganyar', Complete History, Dec. 14, 2018. https://sejarahlengkap.com/bangunan/sejarah-museum-Dayu (accessed 19 May, 2023).
Z. M. Khoirunnisa and J. Budiwiyanto, 'display System On The Interior Of The Ngebung Cluster Ancient Man Museum In Sangiran', Pendhapa, vol. 10, no. 1, Mar. 2020, doi: 10.33153/pendhapa.v10i1.2980.
M. M. Rohman, 'Analysis of visitor motivation and behavior in Sangiran Ancient Man Museum krikilan cluster with spatial tracking study method', J. Sangiran, no. 3, Art. no. 3, 2014.
I. W. Utami, A. Sofyan, and D. Novira, 'strategy For Developing The Quality Of Sangiran Ancient Human Tourism Sites Bukuran Cluster And Ngebung Cluster As Cultural Tourism', J. Cakrawala Ilm. , vol. 1, no. 4, Art. no. 4, Dec. 2021.
N. Fadillah, Y. Herprima, and P. P. Lestari, 'Conservation of excavation boxes of Manyarejo Cluster museum', J. Sangiran, no. 4, Art. no. 4, 2015.
F. R. A. Pratiwi, 'Analysis of the Development of Dayu Cluster Ancient Man Museum as Educational Tourism in Karanganyar Regency', masters, STP AMPTA Yogyakarta, 2017. Accessed: 19 May, 2023. [Online]. Available: http://repository.ampta.ac.id/215/
C. Mantovani, 'Pemdes Dayu Karanganyar Develops Tourism Ecosystem, Capital from Community Dues', Solopos.com, 26 March, 2021. https://www.solopos.com/pemdes-Dayu-karanganyar-kembangkan-ekosistem-wisata-modalnya-dari-iuran-masyarakat-1114846 (accessed May 19, 2023).
The Effect of Pentahelix Collaboration on Tourism Development of West Sumbawa Regency | Pattaray | ijd-demos'. http://hk-publishing.id/ijd-demos/article/view/207 (accessed 19 May, 2023).
D. A. Salam, 'Mapping Potential Tourist Attractions in The Southern West Bandung Regency Area', J. Tour. Sustain. , vol. 2, no. 2, Art. no. 2, Aug. 2022.
E. Widyaningsih, 'Planning For The Development Of Banyuurip Tourism Area Jatimulyo Village, Dlinggo District, Bantul Regency', Sustain. Plan. Cult. SPACE J. Perenc. Wil. And City, vol. 2, no. 1, Art. no. 1, Jul. 2020, doi: 10.32795/space.v2i1.827.
M. Picard, '"Cultural Tourism" in Bali: Cultural Performances as Tourist Attraction', Indonesia, no. 49, pp. 37–74, 1990, doi: 10.2307/3351053.
F. Habumuremyi and J. C. Habimana, 'Botanic Garden Tourism and its Potential as Tourist's Attraction in Karongi District', J. Hosp. Tour. , vol. 3, no. 1, Art. no. 1, Mar. 2023, doi: 10.47672/jht.1380.
F. L. Amir, 'Analysis of The Potential of Subak as A Sustainable Tourism Attraction Based on Agro-Tourism In The Village of Jatiluwih', Pusaka J. Tour. Hosp. Travel Bus. Event, vol. 5, no. 1, Art. no. 1, Feb. 2023, doi: 10.33649/pusaka.v5i1.198.
B. Pujiasmanto, I. Aliyah, N. Miladan, and Margana, Development of organic agro tourism for optimizing agricultural resources in Ngawi, East Java, Indonesia', IOP Conf. Ser. Earth Environ. Sci. , vol. 637, no. 1, p. 012061, Jan. 2021, doi: 10.1088/1755-1315/637/1/012061.
P. Boniface, Tasting Tourism: Travelling for Food and Drink. London: Routledge, 2016. DOI: 10.4324/9781315241777.
wahyu tri hastiningsih, 'TRAining On Processed Food Made From Cassava In Tanjung Village, Kampung Purba, Dayu, Gondangrejo, Karanganyar', J. Community Service Education. Masy. , vol. 2, no. 1, Jan. 2023.
R. A. Widyaningsih, J. P. Aprilia, S. Nurhalimah, and T. S. Wibowo, 'Education on the Making of Ginger Powder Herbal Drink in the Benangka Community in Banangkah Village (Benangkah), Burneh District, Bangkalan, East Java', J. Pengabdi. Masy. Formosa, vol. 2, no. 1, Art. no. 1, Feb. 2023, doi: 10.55927/jpmf.v2i1.3252.
P. F. Xie, 'The Bamboo-beating Dance in Hainan, China: Authenticity and Commodification', J. Sustain. Tour. , vol. 11, no. 1, pp. 5–16, Jun. 2003, doi: 10.1080/09669580308667190.
R. Solopos.com, 'WISATA KARANGANYAR : Ancient Dance Begins the Launch of Ancient Village', Solopos.com, 18 August, 2015. https://www.solopos.com/wisata-karanganyar-tari-purba-awali-peluncuran-kampung-purba-633839 (accessed May 19, 2023).
warseno, 'History of Dayu Ancient Village Dance', 11 February, 2023.
B. Central Java, '"Jalmakuno" Dance Opens "Kampung Purba" Exhibition', Central Java Cultural Heritage Preservation Center, 22 September, 2022. https://kebudayaan.kemdikbud.go.id/bpcbjateng/tarian-jalmakuno-buka-pameran-kampung-purba/ (accessed May 19, 2023).
'Dayu Cluster Arranged Like Ancient Village', Timlo.net, 31 July, 2015. https://timlo.net/baca/68719631078/klaster-Dayu-ditata-seperti-kampung-purba/ (accessed May 19, 2023).
Z. Liao, L. Zhang, and X. Wang, 'Spatial distribution characteristics and accessibility analysis of beautiful leisure villages in China', PLOS ONE, vol. 17, no. 10, p. e0276175, Oct. 2022, doi: 10.1371/journal.pone.0276175.
M. Martaleni, E. Hadiyati, Y. Isna Pertiwi, and N. Nyoman Kerti Yasa, 'Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village', Innov. Mark. , vol. 17, no. 3, pp. 88–98, Aug. 2021, doi: 10.21511/im.17(3).2021.07.
'Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019) - Publishing information | Atlantis Press'. https://www.atlantis-press.com/proceedings/icdtli-19/publishing (accessed 19 May, 2023).
M. kyung Park, 'Social and Cultural Factors Influencing Tourists' Souvenir-Purchasing Behavior: A Comparative Study on Japanese "Omiyage" and Korean "Sunmul"', J. Travel Tour. Mark. , vol. 9, nos. 1–2, pp. 81–91, Jul. 2000, doi: 10.1300/J073v09n01_05.
T. Andrianto and G. Sugiama, 'The Analysis of Potential 4A's Tourism Component in the Selasari Rural Tourism,Pangandaran, West Java', presented at the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia, Atlantis Press, May 2016, pp. 144–150. DOI: 10.2991/ATF-16.2016.21.
A. B. Palestho and D. S. Octanisa, 'Reconstructing Penta-Helix: A Study of A Literature Review', J. Ilm. Mhs. Manaj. Business and Accountants. JIMMBA, vol. 5, no. 1, Art. no. 1, Feb. 2023, doi:
'Pentahelix's Perspective: The Green Tourism at the Tourist Village in Bali, Indonesia - ProQuest'. https://www.proquest.com/openview/c46c0c6a72dae8bc909b404ff079bd0e/1?pq-origsite=gscholar&cbl=466419 (accessed May 19, 2023).
P. C. Resmi, W. I. Widodo, K. C. Ermawan, F. D. Anggraini, J. J. O. I. Ihalauw, and D. R. Susanto, 'A Decade Analysis Communication Model in Tourism: A Bibliometric Approach', Int. J. Adv. Digit. Libr. Inf. Sci. , vol. 3, no. 1, Art. no. 1, 2023.
'community-Based Tourism (CBT) Moving Forward: Pentahelix Development Strategy Through Community Local Wisdom Empowerment | Planning Malaysia'. https://planningmalaysia.org/index.php/pmj/article/view/1225 (accessed 19 May, 2023).
T. Putra, 'a Review on Pentahelix Actors In Village Tourism Development And Management', J. Bus. Hosp. Tour. , vol. 5, pp. 63–75, Jul. 2019, doi: 10.22334/jbhost.v5i1.150.
Tukimin, 'The Role of Academics in Kampung Purba Dayu', Jan. 20, 2023.
Udayana University, Faculty of Economics and Business, Denpasar, Indonesia, M. K. S. Budhi, N. P. N. E. Lestari, Undiknas University, Faculty of Economics and Business, Denpasar, Indonesia, N. N. R. Suasih, and Udayana University, Faculty of Economics and Business, Denpasar, Indonesia, 'the Recovery Of The Tourism Industry In Bali Province Through The Penta-Helix Collaboration Strategy In The New Normal Era', Geoj. Tour. Geosites, vol. 40, no. 1, pp. 167–174, Mar. 2022, doi: 10.30892/gtg.40120-816.
R. Susanti, S. Purwandari, and B. H. Prilosadoso, 'Pentahelix As Strategy Of Tourism Village Development In Karangasem Village, Bulu District, Sukoharjo Regency', Int. J. Soc. Sci. , vol. 2, no. 4, Art. no. 4, Dec. 2022, doi: 10.53625/ijss.v2i4.4261.
Tukimin, 'The role of the Pokdarwis community for the tourism village of Dayu ancient village'.
Department of Public Administration, Tadulako University, Palu, Indonesia and M. Tawil, 'Collaborative Governance as a Strategy for Optimizing the Potential of Coastal Areas and Local Tourism: A Study in Tangerang Regency', Int. J. Soc. Sci. Hum. Res. , vol. 04, no. 03, Mar. 2021, doi: 10.47191/ijsshr/v4-i3-36.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Prasiwi Citra Resmi, Bobur Sobirov Baxtishodovich
This work is licensed under a Creative Commons Attribution 4.0 International License.
