SMALL BUSINESS EMPOWERMENT STRATEGY IN MEDAN CITY, NORTH SUMATRA PROVINCE

Authors

  • Ti Aisyah FISIP, Universitas Malikussaleh
  • Mauludi Mauludi FISIP, Universitas Malikussaleh
  • Muhammad Hasyem FISIP, Universitas Malikussaleh
  • Aiyub Aiyub FISIP, Universitas Malikussaleh
  • Murhaban Murhaban FE, Universitas Malikussaleh

DOI:

https://doi.org/10.53625/ijss.v4i1.7886

Keywords:

Strategy, Empowerment, Small Business

Abstract

Community empowerment is a strategy used in community development as an effort to achieve competence and independence in social, national and state life. (Permendagri No. 7 of 2007). The government's empowerment strategy for small businesses has not been optimal. The problem is that small businesses do not have the ability to finance their businesses because they are vulnerable to capital, small businesses tend to have low ability to use technology. This research aims to find out how to empower small businesses in Medan City. The research method used is a descriptive qualitative method. Data collection techniques are observation, interviews and documentation. Data analysis techniques use data display, data reduction and verification and drawing conclusions. Based on the results of research on strategies for empowering small businesses in the city of Medan, it can be seen from the development dimension (enabling), the lack of training and development programs means that small business actors are not developing their businesses.  Strengthening the potential (empowering) of capital and equipment assistance is still lacking and there is no equality in the distribution of this assistance. Furthermore, the dimension of creating independence for some small business actors still needs guidance to run their businesses independently. It is hoped that the empowerment of Small Businesses in the City of Medan can be increased to create independent Small Businesses which can have an impact on expanding employment opportunities and improving the economy of local communities

References

Amri, Andi. (June 1, 2020). The Impact of Covid-19 on MSMEs in Indonesia. Jurnal Brand Vol.2, No.1.

Alwi, Hasan. (2001). Community empowerment. Jakarta: Media Style.

Bungin, Burhan. (2003). Qualitative Research Data. Jakarta: PT. RAJAGRAFINDO HOMELAND.

Dr. Zubaedi, M. M. (1997). Community development. Jakarta: Kencana Prenada Media Group.

Jim Ife, (1997). Community development. Jakarta: Kencana Prenada Media Group.

Mardikanto, Totok. (2015). Community Empowerment in a Public Policy Perspective. Bandung: Alphabeta.

Moleong, Lexy J. (2015). Qualitative Research Methods. Bandung: PT Teen Rosdakarya. Prijono. (1996). Empowerment: Concept, Policy and Implementation. Jakarta: CSIS.

Suharto, Edi. (2005). Building a Community Empowering People. Bandung: Refika Aditama.

Sugiyono. (2012). Administrative Research Methods are complemented by Qualitative Methods, Bandung: Alphabeta.

Sulistiyani, Ambar Teguh. (2004). Partnerships and Empowerment Models. Jogjakarta: Style Media.

Winarni, Tri. (1998). Understanding Participatory Village Community Empowerment in Orientation Village Community Development Towards Community Service Empowerment. Yogyakarta: Aditya Media.

Zubaedi, G. d. (2007). Community empowerment. Jakarta: Media Library.

Downloads

Published

2024-06-08

How to Cite

Ti Aisyah, Mauludi, M., Muhammad Hasyem, Aiyub, A., & Murhaban, M. (2024). SMALL BUSINESS EMPOWERMENT STRATEGY IN MEDAN CITY, NORTH SUMATRA PROVINCE . International Journal of Social Science, 4(1), 67–76. https://doi.org/10.53625/ijss.v4i1.7886

Issue

Section

Articles