DIGITAL FINANCIAL ADOPTION STRATEGY MODERATED BY FINANCIAL LITERACY AT BPR SYARIAH IN EAST JAVA
DOI:
https://doi.org/10.53625/ijss.v5i3.11385Keywords:
Digital Finance, Financial Technology (FinTech), Financial Literacy, Technology Adoption, Risk Perception, Ease of Use, UsefulnessAbstract
The use of technology in the banking sector through Financial Technology (digital finance) is expected to provide convenience in services for the public. However, its implementation still faces challenges due to the low level of public understanding regarding digital finance and investment. This study aims to analyse the influence of risk, ease of use, usefulness, and benefits on attitudes toward the use and adoption of digital finance, with financial literacy as a moderating variable. This quantitative research involved 180 respondents who are customers of BPR Syariah, selected using purposive sampling and the Slovin formula. Data were collected through questionnaires and analysed using SEM-PLS. The results indicate that risk has a negative effect, while ease of use, usefulness, and benefits have positive effects on attitudes toward the use and adoption of digital finance. Nevertheless, attitudes toward the use of digital finance do not significantly affect adoption, and financial literacy is not proven to moderate the relationship. These findings highlight that ease of use, usefulness, and benefits are more dominant factors in encouraging the use of digital finance compared to financial literacy itself
References
Ajzen, I. (2021). The theory of planned behaviour: Reactions and reflections. Routledge.
Alkhwaldi, A., Hasan, R., & Abdullah, M. (2022). Adoption of digital finance services in Islamic banking: Evidence from Southeast Asia. Journal of Islamic Accounting and Business Research, 13(4), 567–585. https://doi.org/10.1108/JIABR-04-2021-0102
Amelia, R., & Wibowo, T. (2020). Determinants of digital finance adoption in Indonesia. Indonesian Journal of Banking and Finance, 15(2), 145–160.
Ardiansah, F. (2019). The benefits of financial technology in modern banking. Journal of Economics and Business Studies, 7(1), 34–49.
Arta, R., & Azizah, S. (2020). Perceived ease of use in digital financial services. Jakarta: Pustaka Digital.
Azwar, S. (2021). Psikologi sikap: Teori dan pengukuran. Yogyakarta: Pustaka Pelajar.
Balcazar, C., & Angel, P. (2021). Risk perception and digital finance adoption. International Journal of Financial Studies, 9(3), 56–71. https://doi.org/10.3390/ijfs9030056
Bangkit, R., Putri, D., & Santoso, B. (2022). Digital finance usage in rural banking: Empirical evidence from Indonesia. Journal of Financial Innovation, 8(2), 101–116.
Bank Indonesia. (2020). Peraturan Bank Indonesia No. 19/12/PBI/2020 tentang fintech. Jakarta: Bank Indonesia.
Baraba, A., & Mahmudi, F. (2023). Attitude and perceived usefulness in fintech adoption. Asian Journal of Business Research, 13(1), 77–92.
Chairunnisah, C., Putri, A., & Hasanah, F. (2021). Perceived usefulness and technology adoption in Islamic banking. Journal of Islamic Finance Research, 4(2), 45–60.
Cupian, C., & Akbar, M. (2020). Crowdfunding and P2P lending in Indonesia: Expanding financial access. Asian Economic Journal, 34(3), 211–228.
Effendy, A. (2020). The effect of perceived benefits on fintech adoption. Journal of Digital Banking, 5(1), 23–36.
Ezenwafor, J., Uchenna, I., & Oluchi, N. (2022). Attitude-behaviour gap in digital finance adoption. African Journal of Economics and Finance, 10(1), 87–102.
Fadhli, M. (2020). Manajemen strategik: Konsep, proses, dan implementasi. Bandung: Alfabeta.
Fajria, L. (2019). Digital transformation in the Indonesian banking sector. Indonesian Journal of Banking, 14(2), 112–125.
Financial Services Authority (OJK). (2024). Statistik BPR Syariah di Indonesia. Jakarta: OJK.
Ghozali, I. (2016). Structural equation modelling: Metode alternatif dengan partial least squares (PLS) (2nd ed.). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 (9th ed.). Semarang: Universitas Diponegoro.
Global Islamic Fintech Report. (2021). State of Islamic digital finance 2021. Kuala Lumpur: Thomson Reuters.
Gupta, S., Sharma, R., & Kumar, A. (2023). Exploring benefits and adoption of fintech services. International Journal of Bank Marketing, 41(5), 105–123.
Hasan, R., Alhassan, M., & Zain, S. (2021). Risk perception in financial technology adoption. Journal of Risk Finance, 22(4), 312–328.
Leonardo, P. (2021). Customer perception of digital finance benefits. Journal of Financial Services Research, 19(3), 177–193.
Martini, F., Rahmawati, D., & Lestari, S. (2022). Moderating role of financial literacy in fintech adoption. International Journal of Finance & Banking Studies, 11(2), 44–61.
Meyliana, M., Putra, H., & Santoso, I. (2019). Risk and adoption of digital financial services in Indonesia. Journal of Economic Policy and Research, 8(2), 23–37.
Ming, L., Yeo, T., & Tan, W. (2020). Negative perception of fintech risk and adoption behaviour. Asian Journal of Finance and Accounting, 12(3), 50–68.
Missiafi, & Jaka, T. (2021). User attitude and digital finance adoption in rural areas. Journal of Digital Innovation, 6(1), 34–50.
Nafisah, S., & Susanto, H. (2024). Literasi keuangan digital untuk masyarakat modern. Surabaya: Inovasi Press.
National Survey on Financial Literacy and Inclusion (SNLIK). (2022). Laporan survei literasi dan inklusi keuangan Indonesia 2022. Jakarta: OJK.
Natsir, A., Putri, R., & Hakim, L. (2023). Ease of use and adoption of Islamic fintech services. International Journal of Islamic Banking and Finance, 15(1), 101–120.
Nurfadilah, A., & Samidi, M. (2021). Perceived usefulness and digital finance adoption. Journal of Finance and Banking Innovation, 9(2), 75–90.
Octaviano, M., & Mahadi, A. (2022). Collaboration between BPR Syariah and fintech companies in Indonesia. Journal of Islamic Finance, 8(3), 231–248.
Pahlevi, F., Rahman, H., & Dewa, I. (2023). Risk perception and digital finance adoption: Evidence from East Java. Journal of Banking and Finance Research, 11(2), 55–70.
Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Formulation, implementation, and control (12th ed.). New York: McGraw-Hill Education.
Pratiwi, N., & Saefullah, A. (2022). Financial literacy and digital finance adoption in Indonesia. Journal of Financial Literacy and Inclusion, 3(1), 12–25.
Purmadani, D. (2023). Profil BPR Syariah di Jawa Timur. Surabaya: Lembaga Kajian Keuangan Syariah.
Putra, Y., & Husna, I. (2019). Perceived usefulness and digital banking adoption in Indonesia. Asian Journal of Economics and Banking, 8(2), 44–60.
Rahmawati, D., Fitriani, S., & Nugroho, Y. (2020). Digital financial services and operational efficiency. Journal of Financial Technology, 4(1), 19–34.
Raut, R. (2020). Financial literacy and decision-making in digital finance. International Journal of Financial Studies, 8(2), 41–55.
Setiadi, N. (2013). Metodologi penelitian kuantitatif dan kualitatif. Jakarta: Kencana.
Shaikh, A., Ahmed, R., & Khan, S. (2020). The effect of usefulness on fintech adoption. Journal of Digital Banking and Finance, 5(3), 67–84.
Sukandar, D., & Hermawan, A. (2022). Factors influencing digital finance adoption in Indonesia. Journal of Banking Technology, 10(1), 34–50.
Widiyanti, D. (2020). Ease of use and acceptance of digital banking. Journal of Management and Technology, 12(2), 77–91.
Wijaya, H., & Susilawati, E. (2021). Risk factors in digital finance adoption. Journal of Economic and Financial Research, 7(2), 101–118.
Winarto, S. (2022). Behavioural perspective on digital finance adoption. Journal of Digital Finance Research, 6(1), 23–39.
Wulan, R. (2017). Determinants of digital banking adoption in emerging markets. Asian Journal of Finance, 9(1), 88–102.
Wulandari, T., Fadilah, M., & Ardi, R. (2023). Digital finance adoption and ease of use in Indonesia. Journal of Islamic Banking Innovation, 11(1), 55–72.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Putri Septi Naulina Hasibuan, Aminullah Assagaf, Sri Handini
This work is licensed under a Creative Commons Attribution 4.0 International License.
