STUDY COMMUNITY INVOLVEMENT IN DEVELOPMENT AGROTOURISM IN SEMBALUN

Krismon Nusantara Saksi; Prayitno Basuki; Handry Sudiartha Athar; Mahyuni Mahyuni; Hairil Anwar

doi:10.53625/ijss.v5i1.10375

Authors

Krismon Nusantara Saksi Tourism Planning Master's Study Program, Mataram University
Prayitno Basuki Tourism Planning Master's Study Program, Mataram University
Handry Sudiartha Athar Tourism Planning Master's Study Program, Mataram University
Mahyuni Mahyuni Tourism Planning Master's Study Program, Mataram University
Hairil Anwar Tourism Planning Master's Study Program, Mataram University

DOI:

https://doi.org/10.53625/ijss.v5i1.10375

Keywords:

Tourism Villages, Agrotourism, Sustainable Development Introductio

Abstract

government support, and collaboration with the private sector. However, obstacles such as a lack of understanding of tourism management, limited promotion, and access to capital and technology are still challenges. Tourism potential such as strawberry picking, educational coffee and garlic tourism, as well as preserving traditional agricultural methods is considered very promising. The success of agrotourism is not only determined by the number of visitors, but also the quality of the experience provided. Therefore, the development of agrotourism in Sembalun needs to be carried out through product diversification, service improvement, digital promotion, empowerment of MSMEs, environmental preservation, and cross-sector collaboration to create inclusive and sustainable tourism.

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